Brand identity, digital experiences, campaigns, websites and content — designed as one system, not as separate deliverables. Seven years across luxury travel, fintech, beauty, hospitality and technology.
A luxury travel brand built for a Dubai audience that buys on atmosphere. Visual direction, social art direction, editorial content and the website — one language across every touchpoint.
Trading is abstract; the design has to make it legible. A dark, digital visual system spanning educational content, ad creatives, reels direction, AI-produced campaign visuals and expo graphics — including MoneyExpo Mumbai.
An aesthetic clinic that wanted to read like a fashion house, not a medical centre. Restrained identity, editorial stationery, campaign creatives and the website.
Designed and built in WordPress and Elementor — layout, hosting, performance and content structure handled end to end.
I'm Reham Abdel Nasser, a Dubai-based senior visual and brand designer. Seven years in, my work sits where branding, digital design and content meet — identities, campaigns, websites and the systems that hold them together.
I work across the whole process: concept and brand system, then social campaigns, websites, editorial content and AI-assisted visual production. That range means I think past the single graphic and build something a brand can actually run on.
Industries so far: luxury travel, fintech, beauty and healthcare, hospitality, SaaS, e-commerce, education and technology. I design in English and Arabic, and I build what I design.
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Based in Dubai, UAE. Available for selected freelance, full-time and creative collaborations.