Otravel
A travel brand for people who choose by feeling, not by itinerary.
Otravel sells luxury travel out of Dubai, into a market where every competitor shows the same beaches and the same price tags. The brand needed to be recognisable before the copy is read — an atmosphere, held consistently across social, content and the site.
I led the visual direction and built the system: a monogram that reads at any size, a restrained palette of night blue, sand and gold, and photography rules that keep every post in the same world.
- Creative Direction
- Visual Design
- Social Art Direction
- Luxury Content
- Website Design & Development
- Content Strategy
Creative
direction
Two boards set the rules everything else follows: light that falls late in the day, surfaces with texture, people shot from behind or in fragments. The monogram appears small and often rather than large and once.
Social media
direction
Editorial carousels, destination features and story frames. One grid, one voice — the monogram signs off every frame.
Stationery
Navy and ivory, two stocks, one monogram. The printed set carries the same restraint as the feed.
Website
Built in WordPress and Elementor: full-bleed imagery, a fixed enquiry path, and page structures that let the team publish new destinations without breaking the layout.
